Internet Marketing and Social Media: Developing an Online
Marketing Strategy
Dubai Meirc Training Program Objectives:
By the end of the program, participants will be able to:
- Reach their buyers directly, establishing a personal link with current and prospective customers.
- Access niche buyers with targeted and effective messages.
- Publish content that people want to read and that search engines reward with high rankings.
- Migrate individual marketing activities to their online marketing.
- Monitor the web for buzz about their brand.
- Use tools like blogs, and social networking to enhance their online presence.
- Do
a step-by-step approach for building an online marketing strategy and
an action plan to create online leadership for their organization.
This program is designed for:
Marketing professionals at a beginner or intermediate level who
are involved in interactive marketing strategies and would like to gain
a practical understanding of the latest techniques and tools available
in web marketing and social media.
This program is worth 25 NASBA CPEs.
Note: This is a hands-on training program using laptops/computers, which will be made available by Meirc.
Program Outline
Marketing on the Web
- The Rules of Web Marketing and Public Relations (PR)
- The Convergence of Marketing and PR on the Web
- Buyers Personas and Reaching your Buyers Directly
- Content Writing that Drives Action
Web Based Communications to Reach Buyers Directly
- You Are What you Publish
- Content-Rich Web Sites and Online Media Rooms
- Online News Releases and Reaching the Media
- Blogging for Business and Marketing
- Search Engine and Viral Marketing
- The Power of Search Engine Optimization (SEO) in Beating your Competitors
- Hands-on Practice: Creating Blogs
Social Marketing and Networking on the Web
- Leveraging Social Media to Engage Customers and Build your Brand
- Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
- Tweeting your Way to Success
- Tools To Engage Customers and Ignite your Business
- Engaging your Customers and the Public on Linkedin
- Facebook Marketing Techniques
- The Integration of all Networks to Achieve Viral Effects
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Developing an Online Marketing Strategy
- Creating an Online Marketing Plan
- Developing Internet Marketing Strategies
- Internet Marketing Campaign
- How to Master Business Social Media to Brand Yourself
- Build, Cultivate, and Measure Success on the New Web
- Overview of Analytics and Interpretation of Results and Graphs
- Blog Presentation by Participants and Suggestions for Improvement
- Empire Avenue and the Power of Brands Online.
- Klout, Peerindex and the Measure of Influence on the Web.
Templates and Checklists
- Web Site Benchmark Scorecard
- Action Plan Worksheet
- Buyer Persona Worksheet
- Internet Marketing Training Follow-up
- Professional Development Training
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