Internet Marketing and Social Media

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Internet Marketing and Social Media
Meirc Training Course in Dubai

Program Objectives:
By the end of the program, participants will be able to:

• Reach their buyers directly, establishing a personal link with current and prospective customers.
• Access niche buyers with targeted and effective messages.
• Publish content that people want to read and that search engines reward with high rankings.
• Migrate individual marketing activities to their online marketing.
• Monitor the web for "buzz" about their brand.
• Use tools like blogs, and social networking to enhance their online presence.
• Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.

Note: This is a hands-on training program using laptops, which will be made available by Meirc.

This program is designed for:

Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.

Program Outline

Marketing on the Web The Rules of Web Marketing and Public Relations (PR) The Convergence of Marketing and PR on the Web Buyers Personas and Reaching your Buyers Directly Content Writing that Drives Action Web Based Communications to Reach Buyers Directly You are What you Publish Content-Rich Web Sites and Online Media Rooms Online News Releases and Reaching the Media Blogging for Business and Marketing Search Engine and Viral Marketing The Power of Search Engine Optimization (SEO) in Beating your Competitors Hands-on Practice: Creating Blogs Social Marketing and Networking on the Web Leveraging Social Media to Engage Customers and Build your Brand Hands-on and Practical Approach to Twitter, Facebook and LinkedIn Tweeting your Way to Success Tools to Engage Customers and Ignite your Business Engaging your Customers and the Public on Linkedin Facebook Marketing Techniques The Integration of all Networks to Achieve Viral Effects

Developing an Online Marketing Strategy Creating an Online Marketing Plan Developing Internet Marketing Strategies Internet Marketing Campaign How to Master Business Social Media to Brand Yourself Building, Cultivating, and Measuring Success on the New Web Overview of Analytics and Interpretation of Results and Graphs Blog Presentation by Participants and Suggestions for Improvement Empire Avenue and the Power of Brands Online Klout, Peerindex and the Measure of Influence on the Web Templates and Checklists Website Benchmark Scorecard Action Plan Worksheet Buyer Persona Worksheet Internet Marketing Training Follow-up Professional Development Training

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